So, how's growth?
Still debating self-serve vs sales-led?
If this sounds familiar, you’re in the right place.
You’ve got a real product. Real customers. Maybe even some top-line momentum. And yet, growth feels fragmented & unpredictable.
You're juggling questions like:
- Are we scaling the right GTM motion or just amplifying early bets?
- Is paid growth actually compounding or quietly hiding inefficiencies?
- Where should the next marketing dollar go to move the needle?
Growth rarely breaks overnight,
it erodes quietly.
Most early-stage teams don't lose momentum because they stop working hard. They lose it by making reasonable decisions that optimize for the short term — and quietly compound in the wrong direction.
⚡️ Short-term traction over sustainable growth
Early-stage growth is almost always urgent. Runway is real. Expectations are real. Speed matters.
But optimizing for speed doesn’t have to mean sacrificing sustainability.
It works... briefly.
Then CAC creeps up, payback stretches, and momentum quietly stalls.
🎯 Optimization without cohesive strategy
Growth rarely moves in a straight line. Some months it feels product-led, others marketing-led.
Without a cohesive strategy, growth stays unpredictable & doesn’t compound.
Without predictability, growth can’t be scaled — it becomes a costly guessing game.
Momentum fades as teams double down on the wrong channels.
It's lost when small GTM missteps go unchallenged.
What I'll help you figure out - and execute
Build a growth engine — not just campaigns
I help build and run end-to-end growth programs that combine:
- Paid & performance marketing (Google, Meta, LinkedIn, YouTube)
- Lifecycle & CRM (HubSpot, activation, email)
- Outbound & GTM tooling (Apollo, sequencing, experimentation)
- Organic & SEO/ AEO (as part of the growth system)
Performance marketing is often the fastest signal. But the goal is turning that signal into repeatable, compounding growth.
Paid media isn’t the strategy.
It’s the amplifier — when the GTM motion is right.
Turn marketing $$$ into revenue
Make paid growth predictable — not experimental chaos.
- Which conversion events to optimize for
- Which channels and platforms to prioritize
- How to allocate budget across Google, Meta, LinkedIn, and more
Finally know what’s working — and what isn’t
Turn activity into clarity
I help you build an analytics foundation that actually supports decisions:
- Clean data collection & routing (GTM / Google Tag Manager, Segment)
- Product & growth analytics (Amplitude, PostHog, Metabase)
- Business-facing insights without dashboard sprawl (Amplitude)
- Build usable attribution (not over-engineered setups)
- Understand CAC, payback, and channel interaction
- Separate real lift from noisy data
Choose the right growth motion before you scale
Analytics-led growth, built around your best segments.
I analyze how different user segments adopt and extract value from your product to uncover opportunities to:
- Upsell and cross-sell based on real usage patterns
- Personalize GTM with segment-specific messaging and channels
- Self-serve vs sales-led vs hybrid
- Product-led growth vs marketing-led growth vs sales-led growth
- Channel prioritization & sequencing
It’s to do what scales and compounds over time.
Why fast-growing companies work with me
Still unsure what your
next GTM move should be?
No pitch - just clarity.
Frequently Asked Questions
Everything you need to know before we start working together
Let's Build Your Growth Engine
✓ Senior expertise without the long-term commitment
✓ Specialized execution without the agency markup
✓ Full-funnel ownership from conversion to revenue
✓ Unmatched speed and flexibility that neither employees nor agencies can provide
✓ Access to top creative and analytics talent on-demand